Peter from Treasury Road is an Australian guy making and selling his own mosaics, jeweled photo frames and vintage inspired jewelry.
His original store was built with WIX, and after struggling to get the look he was after, he decided to transfer it over to Shopify.
With a little time on his hands, he hired Ecommerce experts at Rock Paper Copy to redesign and optimize his new website.
Design & Content
Peter’s mosaics have strong country / Mexican theme, therefore we wanted to emphasize it through the right template and artwork.
We started from designing a professional logo and promo images for the homepage.
We have optimized the content within all pages to make it SEO friendly.
All content was proofread and checked via word cloud.
Internal link structure and full SEO checkup was completed after a new domain has been transferred from WIX over to Shopify.
We have optimized all written content using H tags [headings] in the right order, designed a strong customer journey [sales funnel] with the right CTAs, and helped Peter to setup new professional email address.