FREE website critique by Rock Paper Copy - Bubba Bambu
BUBBA BAMBU PROJECT:
Thank you for getting back. I have now prepared the project for your store, please find it below:
Lifting your homepage contant above the fold and displaying your promo banner, by reducing the size of the top panel
Designing 1 x promotional image for your homepage banner, adding strong CTA [call to action] directing people to your products and improving your navigation and time spent on the site
Checking all links are working and fixing broken links throughout the site
About us page – expanding the page to 500+ words, making it SEO friendly, adding CTA, linking to other parts of the store, building your trust and credibility
Product page – moving the ‘Review’ app below the description and shifting customers’ focus to ‘Add to Cart’ button and product details
Shipping and Returns – adding this page including your policies, shipping rates, delivery time, returns guidelines, building your credibility, trust and authority, giving people peace of mind when shopping with you
Adding dedicated Contact us page with integrated contact form and hyperlinked email address for a 1-click-contact
Setting up rel=canonical rule to fix the issue of a duplicate domain
Giving H tags the right order and more Google friendly value
Testing a website on all common browsers as well as mobile devices
Checking all written content within the website
All created content will be optimized using Bausch-Kincaid readability tool and a word cloud
Total investment: £200 GBP
This project will give your homepage an instant wow-factor with improved layout and eye-catching banner. The improved navigation by adding links within the content will help Google crawl your site, improve your customer journey and time spent on the site [important ranking factor].
By improving product page layout your customer will focus attention on the ‘add to cart’ button and item description and not review app, which will highly increase your conversion rate. Shipping and Returns page will build customer trust when shopping with you and a Contact page will make your business more accessible.
The project will also help you avoid penalty of duplicate domain and bring dedicated traffic to your website through 7 Day social media marketing.
In order to go ahead, please pay £200 GBP via Paypal to email@example.com and add me to your store as a staff member - that way I will create my own login details. I will commence the project within 24 hours from the payment and complete it within 72 hours afterwards. Please do not hesitate to email me with any comments or requests during the project, but hold off any website changes until project is complete, as it might affect the time frame and a budget. Look forward to be working with you!