Rhonda from Cowboy Life Apparel is a busy business woman. She not only runs three online boutiques, but also works full time. It's no surprise she has little time to update her Magento store, and admits that Cowboy Life has always been the last on the list of priorities.
The store needed updating - website had fuchsia template and gave little clue of the country heritage. Some of the images were missing and links were inaccurate.
Rhonda reached out to Ecommerce Experts at Rock Paper Copy for help.
We started by giving Cowboy Life, a Magento store, new theme colors.
Off went fuchsia elements, we replaced them with custom designed brown icons to reflect the cowboy branding.
New sliding images and promo banners were created, along a custom logo and favicon.
We have checked and updated all the links within the website and proof read the content.
We added new set of featured products on a homepage to show more of Rhonda's cowboy apparel.
Content & SEO
Store policies were updated and we created new Shipping policy.
All pages were optimized with SEO friendly meta tags and internal links.
As Magento is a powerful and complex platform, it allows wide customization. The next step for Rhonda is to add a 'Wholesale' section with a different price structure.
She loved the work we have done and emailed us at the end of the project, saying: "That is great!!!".