Writing is like squeezing a bad old zit. You have to get rid of the bad disgusting stuff till you reach the clean, smooth apocalypse.
The enlightenment. The pureness of your brilliance. The brand name that captures a pure essence of the product and customers’ expectations. The title of new click-bait campaign. The fresh newsletter subject line.
Whatever it is, if you want to grab them by the balls ehm... I mean catch the eye of your recipient, you have to sweat through the bad stuff and squeeze it out of your skin pores. Through your sweat and tears, the legend is born. Let’s not be ashamed of the process… it’s ugly. It’s a bad, bad bitch. It’s something that makes you or breaks you.
Boring lines are born because you didn’t break through the mucus. The bad title still flows in the greasy bits. Get right through them, reach the momentum, taste it on your tongue and know you’ve found your epiphany… The glory, the sweet glory. YES!!!
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
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