Ecommerce experts agree, that Google ranks pages with new content higher than others. That is why updating your blog is so vital for your SEO success. You give Google a nudge there’s something new on your site and they should index it for their users. The more often you post, the more often Google will be coming back.
Additionally, 60% businesses who blog, attract more customers.
But, that’s not all. Search engines prefer longer pages – ideally containing 2000 words or more. That is another reason why posting articles is so important. They contain a lot of text, a valuable data and it’s a golden opportunity to enhance your website with target keywords. You build your authority by sharing facts only you may know in your niche.
That’s also fantastic opportunity to get more shares. The more valuable your article is, the more likely your readers will share it on Facebook, Twitter, LinkedIn, Pinterest and other sites. And we know Google loves pages people interact with. They see them as valuable to the public – & rank them higher. Google wants to show most beneficial pages in their results – and websites bringing value will rank higher.
Create evergreen articles.
One article with evergreen content is able to bring tons of traffic to your website for years to come.
Once you get people on your site, an informed article will convert them into leads. What are leads? These are people who take specified action: subscribe to your newsletter, download an e-book or buy your product. The article will help you achieve it by including a specific call to action.
Let’s say you want to buy a weed killer for your garden. You find many products online, but don’t know which one to choose. What do you do? You research to educate yourself on that subject. You find a long article comparing most popular weed killers, listing the specifics, how well they work, how to use them and if they are toxic to the dogs. Only then you feel reassured with your choice. You click on the link in the article to buy a product online. But before leaving the site, you share the article on Facebook to tell friends who have a similar issue.
Of course, that’s how we shop - we want quick answers to make informed decisions before buying a product. That’s the job of articles. The magic happens only when you add a right call to action. Give people incentive to buy from you – offer 10% off in your article.
By posting regular articles you build your authority.
Readers are going to recommend you as an expert in the niche, and be back next time they are shopping for garden supplies. They now consider you as a reliable source of information and are connected to your brand, feeling grateful for solving their problem. The blog gives your brand a personality – that’s a great way to differentiate yourself from a competition. Remember - people buy from people - give your company a right tone of voice through articles.
Moreover, great content will be seen, liked and shared by others for months to come, bringing more and more traffic to your site. A person searching for a weed killer next year is likely to buy from you as well. Quality article will be steadily building your authority while you are busy running your business. That’s the power of a great content.
Blog will also help you build your subscribers’ list. People will want more of the content you publish as soon as it appears. Articles help you reach more people, who will regularly receive newsletters with offers from you.
Consistency is key.
You have to post on a regular basis to get on Google’s good side. Keeping your website fresh is one – but sticking to a certain schedule is another important issue. According to Neil Patel, his blog had little traffic when he was posting irregularly. Only after he established a pattern, and decided to upload new content on certain days of the week, his traffic started growing steadily. Hence getting a copywriter to post on a regular basis is crucial to your site’s rank.