Let’s take a number of daily visitors and divide it by a number of conversions. If you have 100 visits per day and one conversion, then your conversion rate is 1% [100 / 1 = 1%]. Now, this is a very satisfactory conversion rate, so there’s nothing to worry about. The best performing stores experience between 3% and 5% conversion rate. All you need to do to boost sales, is to drive more traffic the same way you are already doing it. Aim to have 1000 visitors per day in order to get 10 sales.
That’s fine, but what can affect a conversion rate?
This is a great question and not easy to define. Anything from a not relevant traffic to blogging can affect your conversion rate. I discuss how a blogging can affect your conversion rate in the video below, go and check it out: https://youtu.be/pKH1iyizh8A?t=1m49s
Traffic that’s not relevant can also have a big impact on your sales - what do I mean by that?
Let’s say you are selling rubber ducks, but you promote your website wherever you can, without considering the audience, your traffic will eventually grow, but the visitors won’t be necessarily coming to buy your product. They will come from the platforms they came across your site, but it doesn’t mean they are actively searching to buy rubber ducks this very moment.
Can you see how this can affect your conversion rate? While the visitors are there, the sales don’t follow. In order to change it, you need to make sure you drive the relevant traffic through the optimized targeting and the right keyword research.
Learn more: How to research keywords - an insanely effective method to drive converting traffic and boost your sales by 80% - buy now!
How to research keywords Ebook - buy now!
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
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