This is a topic known too well for all running an online business - what is a good conversion rate, and is my rate too low?
I’m Maggie and in this blog I’m going to explain what is a good conversion rate, and what can affect it. Let’s get started!
Conversion rate, as we know, is a number of defined actions a visitor takes on your website. As a defined action we understand:
The action is defined by you, as a desired result defined by you. Now, how can we calculate our conversion rate?
That’s fine, but what can affect a conversion rate?
This is a great question and not easy to define. Anything from a not relevant traffic to blogging can affect your conversion rate. I discuss how a blogging can affect your conversion rate in the video below, go and check it out: https://youtu.be/pKH1iyizh8A?t=1m49s
Let’s say you are selling rubber ducks, but you promote your website wherever you can, without considering the audience, your traffic will eventually grow, but the visitors won’t be necessarily coming to buy your product. They will come from the platforms they came across your site, but it doesn’t mean they are actively searching to buy rubber ducks this very moment.
Can you see how this can affect your conversion rate? While the visitors are there, the sales don’t follow. In order to change it, you need to make sure you drive the relevant traffic through the optimized targeting and the right keyword research.
Learn more: How to research keywords - an insanely effective method to drive converting traffic and boost your sales by 80% - buy now!