His online venture, We Are Country, has been launched in November 2015 with the aim to supply robust gear for all the country folks out there. His original website layout didn’t reflect the intended message. The background was cool blue color with bare navigation at the top and a large prominent logo. This logo was his forte, but the rest gave little idea of his niche – epidermis, hunting gear? In order to improve his website layout and branding, Travis got in touch with our Ecommerce Experts at Rock Paper Copy.
The background was changed from blue to rustic charcoal and the font, online forms and buttons have been adjusted to fit the new scheme. 6 products have been featured on a homepage to attract further clicks, and a header banner has been designed to reflect the Texas heritage and country branding.
Call To Action (CTA)
Strong CTA (Call to Action) has been included on each page, encouraging people to click further and take a desired action. All product pages have been re-written using clean bullet points and highlighting clothing specifics: material, sizes, design etc. CTA has also been included with each product description.
Shopify allows searching their store by tags, therefore we have included the tags within each product page to help people classify the items and find them effortlessly within the catalogue.
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
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