Tables killing layout
One of Carol’s weak points was the fact she was still using tables for a layout. Absolutely – these are not a best choice, even if they seem to be a perfect for lining the pictures and text together. These days, with a number of various mobile devices and screens, tables can deform the page layout when re-sizing it for a smaller screen.
Most importantly, we noticed that few of Eco Bubbles pages were restricting robots.txt access – pretty major flaw for online shop wanting to be found on Google. Luckily this was caused by the tables originally used. All we had to do was to remove the content completely and re-write it again using CSS and H tags for styling the text and images.
Carol loved the work and confirmed the website already improved Google visibility – it’s all to do with robots.txt access. Unfortunately not all SEO tools detect it, but here at Rock Paper Copy we use specialist software to identify it.
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Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
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