If you are running any kind of e-commerce store, you understand the pain of attracting new clients and retaining the old ones. This is not like a brick and mortar store where you get to interact with your client face-to-face.
It’s also not like a brick and mortar store that they have to walk past every time they go out for coffee. You have to work at getting them onto your site and then convince them that you are a trustworthy company and not one that will take their money and run.
Social commerce can be a lifesaver here. Whether you have a simple store one Bay or your custom site that can compete with Nike sales volume, social commerce is something that you need to get right.
Statistics show that clients who are referred via social media spend on average between $37 and $65. It might not sound that huge, but it is money that you have not really had to work for. And, considering that 87% of shoppers admit to using social media in their buying decision, you could be losing a lot of business by not having a social commerce plan.
There is also the potential for referred business that you have to consider. 71% of shoppers prefer to buy products if their friends have recommended it. Social media can be a real goldmine as a result.
Look at it this way – I buy a funky new sweatshirt. I love it because it is high quality, and because it fits really well. My friend might have seen the same thing and been hesitant to purchase because she couldn’t try it on first.
My friend sees me post pictures of myself in my sweater and talking about how well it fits and how comfy it is on social media. She is convinced, and she buys it as well. In turn, she posts pictures to her other friends, and the cycle starts all over again.
If you have an e-commerce store and you ignore the principles of social commerce, you are heading for trouble. The good news is that embracing social commerce usually requires little more than a shift in the way you look at things.
Start by building a relationship with your clients and welcoming all their feedback – both good and bad. Bad feedback can actually be more useful if you want to improve.
Then work around what your clients and potential clients actually want. Find out which social media sites they mostly hang out at and see how you can add value to those exchanges, without coming across as trying to sell all the time.
Positioning yourself in this manner will make it possible for you to see not only the current trends but learn to recognize upcoming ones as well.
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
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