It’s no secret that compelling title and description tags get more clicks in the SERPS.
(In fact, Ecommerce Experts admit that REALLY good copy can actually steal traffic from the top 3 results).
Question is: How do you know what people want to click on?
That’s easy: look at that keyword’s Adwords ads.
You see, the Adwords ads that you see for competitive keywords are the result of hundreds (if not thousands) of split tests.
Split tests to maximize clicks.
Use these ads to turn your title and description tags into click magnets
For example, let’s say you were going to publish a blog post optimized around the keyword “glass water bottles”.
First, take a look at the Adwords ads for that keyword:
Keep an eye out for interesting copy from the ads that you can work into your title and description. In our “glass water bottles” example, we have phrases like:
As you can see, these tags include words that are proven to generate clicks.
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
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