Andrew, the owner, has only launched the website few months ago, and as being new to online business and the SEO, he decided to reach for help of freelance content writers at Rock Paper Copy. We have thoroughly enjoyed this project – not only because we love Scotland, the heather clads valleys and the lavender scents but also because we enjoyed the process of finding the right tone of voice and branding for this specific niche.
Removing the ‘Ancestry’ page was also part of the project – while a lovely idea, it took away the attention from the main goal of the shop – selling. Tracing the ancestors online is a great way to keep customers online – yet it needs to be implemented carefully in order not to engage customers in a way that can be damaging for online sales.
As Andy has got most amazing photos, he does source them from various places. Some are being supplied by manufacturers and have a white background, others are taken by Andy himself and have a stunning rattan backdrop – working so well for his niche. Having a right balance of both photos gave us ability to unify the products and showcase their features while retaining the images balance and harmony supporting calm branding.
Product descriptions re-writing
In a final stage, we have re-written each product title and description using bullet points to give customers all necessary info in a clear and direct manner. Every product also has fully optimized meta title and description written with their final Google display in mind.
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
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