In this 15-minute video I'll show you exactly how to open your website, pick a free theme, configure your shipping and all necessary details. Yes, I do it live, on the screen, and it takes exactly 15 minutes! That's how long it takes to set up a Shopify store! Watch the video to see the complete step by step process!
- 100s of free and premium themes
- Web based website builder
- 70+ integrated payment gateways
- No design skills required
- Unlimited products and pages
- Safe and secure database
- 14 day free trial
Yes, as soon as you open an online store, you are granted 14 days free to play around and see how things work. You can add and edit your theme, upload products and create extra pages. Once you're ready, pick a plan [the basic one is $29] and publish your store! In the next video I will show you how to pick a custom domain name and integrate it with your store.
First, sign up - go to www.Shopify.com, enter your email address and press 'Get Started':
Start setting up your online shop
- (1) Home - The homepage of your dashboard. It’s where you can get to the details of what’s going on with your Shopify store.
- (2) Orders - It’s where your first orders will show up, and where you’ll be able to manage every incoming order.
- (3) Products - It’s where you can add and manage your products, inventory, product collections, gift cards.
- (4) Customers - It’s where you can manage your customers and every piece of info you have about them. This includes their past orders, their personal details, their stats (e.g. sales volume), and much more.
- (5) Analytics - It’s where you can generate all kinds of reports about your store’s performance.
- (6) Discounts - It’s where you can create discount codes and distribute them to people.
- (7) Apps - It’s where you can install new apps and extend Shopify with new functionality. Really cool stuff. For instance, you can install an app for SEO, for email marketing, and so on. Particularly useful for advanced users.
- (8) Online Store - This is where all settings related to the store can be found. This includes things like your personal info, payments settings, checkout settings, taxes, shipping, and more.
- the time zone
- unit system [metric or imperial]
- weight unit: kg or g
Next, click on 'Shipping' to set your shipping zones and rates. I show exactly how to add new shipping zone and select countries you ship to in the video at the very top, so please watch it now to see how it's done.
You don't need to worry about the rest of the elements before your store is live.
What's next? Let's do some fun stuff and pick a theme!
Pick a Theme
I'm going to pick a free theme for this tutorial to show you it is enough to give you a professional looking store.
Go to 'Online Store' -> 'Themes' and scroll down to Free themes and click on 'Explore free themes' button:
On your admin screen, select ‘Themes’ from the left navigation menu. On this page you will see your live theme in a box at the top, and in the top right corner of that box will be two buttons. The first one is 'Actions', which gives you some basic setting changes and also allows you to edit the HTML files. One of these allows you to make a duplicate of the theme. I highly recommend you do this in case you make some changes you don’t like, you can delete the duplicate and start again.
The second button says ‘Customize’. If you click it you will be taken to a page that controls all the basic functionality of your store. This is a great time for you to have a thorough play with the settings and test out all the features so you can find out what your site is capable of.
- header [area with your logo]
- collection list [featured collections on your homepage] - here featured twice
you can also add more sections via 'Add section' tab.
Under Theme settings tab you will find more ways to customize the look of your website:
- layout [to enable wide layout]
- colors [of the template, font, buttons, etc.]
- typography [style of font of the text, titles, menus etc.]
- favicon [you can add a custom favicon, the little icon displayed in the URL bar]
- social media [to link your social profiles]
- checkout [customize it to match your branding]
Add Your First Product
- product title
- product type
- assign a product to collections
- compare at pricing [to show before and after sale prices]
- inventory data
- weight [handy if your shipping rates are based on the total weight of the order]
- variants [product options, such as color, size]
- Google snippet
In the video below I will show you how to add a sample product and assign values to each of the elements above:
Add a Collection
Add a Page
You could see there is a standard Shopify Refund policy I didn't mention. It's for a reason. I don't recommend using this generic policy, as it might not be the best fit for your business [especially if you are dropshipping]. It also mentions items you might not be selling, such as CDs, flowers, downloadable goods, so don't be tempted to generate this policy and forget about it. You are better off writing the returns policy yourself to cover your business in case of any problems [and refunds are inevitable] and specify how customers should contact you and return the item.
Go to Online Store -> Navigation and click 'Add Menu' button:
Repeat the process: click 'Add menu item' name it About Us and select Pages -> About Us from the available selection and then click Add. Do the same with Contact us page. When ready click save:
But, before we can see our menu, we have to add it to our header area first.
Go to Online Store -> Themes -> Customize. Select Header tab and scroll down to Main Menu. Here you can select which menu you would like to select for the header:
Now, let's add a Footer menu.
Go back to our Navigation page and create a new menu, but this time name it 'Footer menu'. Add pages here, and I recommend keeping this order:
- About us
- Contact us
- Terms and Conditions
It's a good practice to link to the homepage from your footer [people might find your footer navigation when they are on one of your other pages, and this will allow them to easily go back to your main page]. Click 'Save menu'. When finished, your footer menu will look like this:
Publish Your Website
Our store is almost ready. Now it's time to make it live, add a domain name and a payment processor.
Let's start by making our store live for the interwebs.
Go to Online Store and click on 'Make your store live' button:
Pick a Domain Name
Now, let's pick a domain name for your new website. By this time you should have a good idea for your store name.
Make sure to spend at least one day thinking of the good name for your business, something that will stand out, be memorable but also match your niche.
Don't be tempted to use one of your keywords here - Google no longer prioritizes domain names which contain target keywords, and it might be considered as a black hat SEO.
So, let's say you already have a name, such as 'Beach Goer Store'. Time to secure your domain.
Head to namecheap.com, type your domain name in the bar and press ‘Search’:
As I already have a NameCheap domain, I will show you how to do it on my example.
Go to Dashboard -> Domain List:
Now, leave this tab open, and in a new tab, open your Shopify admin area, and go to Online store -> Domains:
Our last step would be to add a payment method. For this tutorial I'll show you how to connect PayPal.
In your Shopify admin go to the Settings -> Payment providers:
Add Payment Method
Well done - I hope you found this tutorial useful, and if you have any questions, please leave them in the comments below or email me at firstname.lastname@example.org.
Need help setting up your Shopify store? Hire me and I will be happy to help you set up your Shopify store, optimize it for the search engines and create a professional design to match your niche.
Click the button below to get started now: