What’s the difference between any keywords and converting keywords? The difference is in the quality of the traffic coming to your website.
Let me define it. Let’s say you are selling beach parasols. Then you want to find what the phrases people type in Google when searching for beach parasols. I recommend starting your research with Google Keyword Planner [part of Google AdWords]. Go and type the phrase “beach parasol” - I did it beforehand and the search volume wasn’t that impressive, so I tried with “beach umbrella” - now the results were much more satisfying. It shows that your target audience might be using completely different terms than you, so it’s worth expanding the search terms. Please watch the video below to see how to perform the keyword search using Keyword Planner, and how the above two phrases compare: [video included in the ebook].
Now, we derived three target keywords:
Portable beach umbrella
Beach chair with umbrella
All of these attract between 1k and 10k monthly searches [unfortunately, unless you are running an active Adwords campaign, you only get very rounded up numbers, which might actually be 1100 searches, or 9000 searches per month]. As I mentioned in the video, I won’t be targeting “best beach umbrella”, as it’s not the converting keyword, that might be used by someone looking to buy. I will explain it later in the course.
What’s the next step then? Do we stop at keyword planner? No, it’s not enough diversified platform, so we’re going to use few more tools:
Google again [final draft]
Let’s start with Google. Go to google.com and type the first phrase “beach umbrella” and add space, but don’t press Enter yet. This will give you the most popular related searches to your phrase. We will use them too: [buy ebook now to continue reading!]