Some of these can be easily avoided. Remember to display shipping rates on a designated page. Let customers know right away how much you charge and what is the delivery time – many ecommerce owners think that can out people off, but that’s on contrary.
If your customers find that shipping is too expensive while their already during a check out, they might as well leave your site with one click. Don’t assume they will stay just because they made an effort of putting their personal details in – if they can save money elsewhere, they will certainly do that.
Send abandoned cart emails
But having said that, even on the most polished website, abandoned carts still occur. So what else can you do? Consider sending specially designed emails. These newsletters proved successful for number of brands. Just have a look at the stats:
The last point is especially significant – abandoned cart email lead to 14.2% higher purchase value than an average online order – that’s impressive, right?
2. Start with a great subject line
But don’t be too gimmicky, something like: “You left items in your basket” works perfectly well. Be direct and let customers know exactly what to expect. Personalizing subject line can also be good incentive: “Maggie, have you forgotten something?
3. Offer a discount
Did you know that a growing number of Millennials abandon carts on purpose hoping to receive an email with a discount code?
That’s correct – it’s now a common practice to add a promo code as an incentive. It’s up to you to implement it – after all if that’s going to eat a chunk of your profit you need to think twice.
4. Show what’s in their shopping cart
Including all items left behind can be a great trigger too – after all customers might realize they still want them and didn’t find better deal elsewhere. Include image of each product too, as well as a link – make the journey back to your store as easy as possible.
6. Call to Action (CTA)
Linking to a previous point, add a strong CTA – almost lead customers by the hand and show them what to do to complete the purchase. People like to be lazy online and have all the hard work done for them. So they will gladly accept your effort. How to add CTA? With bold buttons and strong message, like these:
7. Show related items
So your customers left products behind – why not show them matching products to tempt them even more? If the item left was a pair of secateurs, pair it with gardening gloves and a sun hat - customers might buy them too, while increasing the order value!
8. Include customer reviews
These can also trigger a purchase – social proof is a strong factor. People want to be assured in their decision, that’s why reviews are so powerful. They are also great for SEO, by the way, when implemented on a website. Add them below the copy, along the starred feedback to show your customers how greatly they will benefit from buying your item!
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
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