In this new era of technological advancement, you can set up a business without a physical store and spend significantly lesser money for marketing campaigns. And one of the best ways to promote your business on the web without costing a lot of money is through social media marketing.
With this marketing plan, you can convert your social media visitors into paying, even possibly, repeat customers. After all, the ultimate goal of your eCommerce business is to make more sales.
According to most eCommerce experts, social media is an excellent source for organic traffic which you can take advantage of even with a shoestring budget. Want to get started driving more traffic to your business’ social media platforms? Take a leaf from the book of eCommerce experts with these tricks and see more conversions start rolling in.
eCommerce experts recommend putting those buttons on your content because they allow your audience to share with just a few simple clicks towards their social media circles or send the content as an email or towards other online channels.
It is also important to make sharing easy, even with a mobile device. Social media users in the US use their smartphone 60% of the time when browsing through social networks. With that said, it is important to note that content sharing should be quick and breezy for mobile users.
Remember, the key here is consistency. Overdoing your posts can annoy users and turn away from your brand. You don’t want to underdo it because you’d miss numerous opportunities for engagement. Keeping a social media calendar helps you organize and schedule content with the most strategic frequency and posting times.
Attracting better traffic on social media is an integral part of a successful eCommerce business. You just need to implement these strategies that require minimal to zero costs and you’re bound to see improved results later on.
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
Connect with Maggie on Google+