FREE website critique
We offered FREE website critique to identify other points affecting Cheryl’s sales. We found that the website lacked the same WOW factor found on 4wardThinking social media sites. Their Facebook page had plenty of amazing photos of homemade diapers which were nowhere to be seen on a homepage!
Content on extra pages was not optimized for the search engines, the top menu was confusing and left visitors wondering what are they going to find by clicking each link. The footer featured most recent blog posts – Valentine’s Day promotion. Considering it was an April at that time, it left an impression that website is out of date.
Bland featured content on a homepage was replaced with featured products from bestselling collection – while product images were optimized to show stunning colors and prints. Outdated blog post was removed from the footer and replaced with extra bottom navigation. It is a good tip to include link to a homepage in the footer. That way a customer can skip to the top once she gets to the bottom of the page without the need of scrolling up.
As Cheryl didn’t target any Long Tail Keywords, we have identified two sets with Keyword planner, Google trends and Über suggest. We also used these keywords when creating new blog post for Cheryl. As she loved the post, we agreed on a regular blogging for her site. Cheryl herself admitted she doesn’t blog regularly (time issues), so we were happy to step in.
If you would like to receive website critique for your online store, please click below!
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
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