The prices have also been varied – from budget $20 summer dress to $1,500 evening frock. Lack of clearly defined niche and target market has to be blamed for the low sales. To improve on the conversion rates, Helen decided to get in touch with freelance content strategist at Rock Paper Copy.
Content and Navigation
Ecommerce Expert at Rock Paper Copy ran a website critique to identify Helen’s weak points and crafted a plan of action to improve SEO, navigation and customer journey.
First of all - the written content. About us, Shipping and Returns pages have been re-written to industry standards, including required now dispatch and delivery time, shipping couriers used and the returns guidelines. Contact us page, while not visible, has been brought back and given prominent place in site’s navigation. We have created brand’s story, following short brief from Helen.
The last step was SEO (Search Engine Optimization). Homepage, as well as each page has now defined title and meta description, improving its’ appearance on SERP (Search Engine Results Page).
Helen was very happy with the changes, and also was keen to continue working with Rock paper Copy. We have advised Helen to get in touch with the domain registrar to get a professional email address matching the business name. We have also recommended staying in a certain price range and defined market in order to specialize and boost sales.
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
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