So that’s why on top of social media marketing, an effective marketing strategy is to complement this with email marketing. That mailing list is you’re captive audience, which ensures you that there’s a 50% probability that they would click on that email to look at your Black Friday offer. Email is a good medium to send your loyal customers those exclusive VIP discount codes, free gifts and other discounts. Plus, this is a good opportunity to reconnect with customers you haven’t heard from in a while.
Getting Creative with Content: Gift Suggestions
This one is a subtle but effective way of getting in more sales for your online store. Producing creative content makes it easier to market your products across the internet with the use of specific keywords and the shares it would likely get on social media sites.
By now, most of your potential customers are thinking of what to look out for this Black Friday. One way to be helpful to your customers and market your products at the same time is to write a blog article or make a list of specific gift suggestions. Make sure to have these out on your site and on social media prior to Black Friday.
The Element of Surprise for Special Discounts and Offers
Aside from the ads that you’ll be putting out to tell your customers about that big discount days before, give them something more on the big day by offering a deal of the hour where you can offer higher discounts than the original. Another idea is to extend your sale, hence the rise of the Cyber Monday sale. This gives you the chance to attract more customers by extending the sale throughout the weekend.
Post Teasers and Sneak Peeks
A way to create engaging content on your store’s social media accounts prior to Black Friday is to post teasers and sneak peeks of products that will be on a big discounted price on the day. This is also a great opportunity to also tell people about the new products on your online store. By doing so, your customers will have something to think about and look forward to.
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
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