With just about a week left to go, everyone’s already making their own shopping lists and are looking forward to great finds and discounts this Black Friday. In this internet age, the Black Friday sale is not only practiced by the big retail stores that you usually find in malls, but it now includes the online stores as well, which gave rise to the also popular Cyber Monday sale.
With discounts and offers popping up left and right, how does an online entrepreneur like you keep up and make the most out of the shopping season? Here are some effective and creative marketing strategies by ecommerce experts, that could boost your sales this Black Friday:
Maximize that Mailing List
While putting up ads on social media platforms like Facebook and Instagram for your Black Friday discounts does get you some sales, the problem with this strategy is that most likely, everyone else is doing it and a potential customer’s news feed can only accommodate so much of these ads.
Getting Creative with Content: Gift Suggestions
This one is a subtle but effective way of getting in more sales for your online store. Producing creative content makes it easier to market your products across the internet with the use of specific keywords and the shares it would likely get on social media sites.
By now, most of your potential customers are thinking of what to look out for this Black Friday. One way to be helpful to your customers and market your products at the same time is to write a blog article or make a list of specific gift suggestions. Make sure to have these out on your site and on social media prior to Black Friday.
The Element of Surprise for Special Discounts and Offers
Aside from the ads that you’ll be putting out to tell your customers about that big discount days before, give them something more on the big day by offering a deal of the hour where you can offer higher discounts than the original. Another idea is to extend your sale, hence the rise of the Cyber Monday sale. This gives you the chance to attract more customers by extending the sale throughout the weekend.
Post Teasers and Sneak Peeks
A way to create engaging content on your store’s social media accounts prior to Black Friday is to post teasers and sneak peeks of products that will be on a big discounted price on the day. This is also a great opportunity to also tell people about the new products on your online store. By doing so, your customers will have something to think about and look forward to.