Elan says that he found only about 1% - 5% people managed to see his posts. So out of 6,000 fans just a handful found his meticulously crafted messages. Why the limitations? Is it a part of some over sophisticated Facebook strategy to filter out the messages?
I’m intrigued, both personally, as well as professionally. I follow number of brands myself and would love to find what kind of regulations are in place when it comes to the content I see on Facebook. Is there something I’m sheltered from too?
Facebook Pay per Click
Well, it turns out the solution is simpler and more trivial than I thought. Less sophisticated too! It’s of course all about the money. Facebook simply wants us to pay a little extra if we want all fans to see our messages. There’s a little ‘Promote’ button by each post, which is social media’s answer to Pay-per-Click.
You can promote your ecommerce business notes to be visible in your fans’ feed, as long as you are prepared to pay each time they click on the ad. You pay a little extra to promote your page – and eventually your website. But if you wanted to play with PPC, wouldn’t you go straight to the master of the game, papa Google?
It seems like Facebook, although it does its best to deliver the most tailored messages due to the fact we share so much of our personal life with it, is still a far from reaching customers on their right product cycle journey.
I think Facebook is great in establishing a presence and having social media activity is highly beneficial for SEO, but as a paid for marketing tool is lost on us.
What are your thoughts?
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
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