Have you heard about the latest Google Phantom II update? This clever little addition will clear out all the mess websites seem to load on us these days - I'm talking about you, pop-ups! Aren't they annoying and can spoil the user experience? Luckily, Google seems to be having them under the spotlight and soon websites using excess of these ads can notice drop in rankings.
But popups are not the only ones under the radar. Self-starting videos (ok, guilty here) and websites with poor content and design can be affected too. Yes, bad design can spoil user experience too!
It means that in order to rank well, you will need to up your game with the look of your website. The easiest way to know if your website has got usability issues is to check the bounce rate in Google Analytics (it's the time visitor spends on your website before hitting the back button). If it's in seconds, you might be in the red zone.
Why not contact freelance content strategist at Rock Paper Copy to get your website reviewed for FREE to find out about usability issues, SEO and other troubles affecting your user experience? It's completely FREE and will give you an idea what needs to be improved.
Don't delay - contact us now!
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
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