Complaint is a blessing in disguise. Did you know that for every complaint there is seven other unhappy customers who quietly take their business elsewhere? You never heard from them, so you are unaware of something being wrong. Only the customer who complained highlighted an existing issue. It’s your opportunity to improve this part of your business and move forward!
Don’t negate the complaints or give excuses. There’s no point. If a customer complains about a slow delivery or items arriving damaged, this is your opportunity to seek a better shipping operator. If you heard that the socks you are sending have stitches coming out, it’s your chance to ditch the supplier of faulty products and find a better quality one. You move ahead in the business thanks to the complaints! Embrace them, love them, but never ever ignore them…
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
Connect with Maggie on Google+