Platforms such as Hootsuite or Buffer allow you to schedule the posts in advance and publish them when your audience is most active [i.e. in your clients’ time zone].
I love it, as my clients are based in USA, while I’m in Poland - so they can be sure the posts will appear in their local times.
The free account option is a little bit hidden, but I’ll show you how to locate it.
Scroll all the way down to the footer, and under ‘Plans’ click ‘Free’:
You can connect three free accounts from the selection of: Facebook, Twitter, LinkedIn, YouTube, Google+ and Instagram.
You can connect three profiles now, or if you just want to connect one, click on the ‘Add more social profiles later’ button:
You will then be taken to your dashboard, where you can manage your posts:
How to create your first stream?
Click on ‘Monitor my Networks’ in the bottom right corner:
Let’s click on the Timeline and the new stream will be added automatically:
Let’s add Twitter now - select Twitter from the drop down menu and check available options:
I love the lists, as it keeps the stream according to my interest, and I can select only few profiles to follow here, who tweet on a particular topic. I also like the 'Search' stream which displays only tweets containing a certain phrase or a hashtag - perfect if you are interested in the latest news in your industry.
I’ll show you how to add a stream following a searched phrase. Select ‘Search’ box and on the next page type in your keyword:
You can add more streams from the same social profile, or from other one. All streams will be located in the tabs at the top:
As I mentioned, you can add up to three social profiles to your free Hootsuite account, but Pinterest can also be added as a fourth profile at no extra cost, as it’s managed separately. So you can post on four profiles for free.
The only limitation, as of late, is that you can schedule up to 30 posts at a time, but I’ll give you more details shortly. Watch the video below to see how to add Pinterest to your Hootsuite account:
Now, schedule your first post.
In the Hootsuite dashboard, click the window in the top left corner to enlarge it. Then, select which social media to post to [you can pick one or all of them], type in your post content together with the hashtags, add an image, paste in URL link and click shrink to optimize it to the format required by this platform:
In order to schedule your post, click on the calendar icon [next to the paperclip] and pick the date and time:
Click ‘Schedule’ when ready or ‘Save’ to keep the message as a draft [handy if you want to schedule the same post more than once].
Hootsuite now introduced certain limitation in a free plan - you can schedule only 30 posts at once. If that happens, you need to wait few hours [or try again the next day] until there are few slots again.
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