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The development of the digital world is leading to constantly shifting consumer behavior. Businesses and stores are moving online and customers are moving to mobile devices to conduct searches. Back in 2016, the inevitable happened, mobile traffic overtook desktop as the primary device that is used to access websites.
The majority of online businesses should already have some kind of SEO plan in place, but what they might not be prepared for is the need for a new type of SEO - mobile SEO. With the majority of searches now taking place on a mobile device, how optimized a site is for these devices is a factor that Google takes into consideration when deciding where to rank a site.
Can mobile users navigate around your site easily? Does all the media load properly and is the text big enough to read? These are all things that you will have to think about when designing and manipulating a site.
An infographic presented by my good friends at seotribunal.com shows exactly how important having a mobile friendly website is. If your site is not optimized for mobile devices, users are likely to spend less time on it, and if it takes more than 3 seconds to load on a mobile device, then they may not stick around at all! As all marketers know, these are two outcomes that should be avoided at all costs and it can be accomplished with effective SEO strategies in play.
Optimizing for mobile SEO used to just be a competitive advantage but today it is a necessity, along with a range of other SEO tips and stats, all of which can be found in the informative infographic below.
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If you want your customers to email you with just 1 click, you can activate [hyperlink] the email address on your website. It means that whenever someone clicks it, it will open a new email window of their default mailing program [e.g. Outlook] on their computer or mobile device.
How to implement it?
Update the html code of your email address and replace it with this code:
<a href="mailto:firstname.lastname@example.org">eMail Us</a>
Replace email@example.com with your email address and 'eMail Us' with the value of your choice [email or a CTA, such as 'Contact me!'] And this is how this code looks "live":
The code of the above element is: <a href="mailto:firstname.lastname@example.org">email@example.com</a>
Try it now!
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
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