The question, “Is dropshipping too saturated?” comes up regularly at two particular times.
First, it’s when someone is interested in starting a dropshipping store and looks up information to find hundreds of thousands of hits; supposedly not being a secret means it’s not successful.
Second, it is after setting up a store and not seeing a sale right away, making it very clear that every possible customer is already taken by other dropshippers. Hopefully, you can see the sarcasm and ridiculousness of the ways fear stops merchants from seeing the potential market here.
In 2017, ecommerce was responsible for $2.3 trillion in sales and is expected to hit $4.5 trillion in 2021. Before worrying about the type of ecommerce business, it is important to understand that ecommerce itself is growing drastically. As the ecommerce market grows, so will the dropshipping market; they are expandable.
Otherwise, how could you explain Kylie Jenner selling a near billion dollars worth of new make-up in an industry that is definitely saturated and has been for decades?
After reading and watching videos about dropshipping, it is easy to assume there’s only a few products you can sell. If you follow the videos to set up your store and brand, it can be disheartening to see other who have followed the tutorial and have the exact same store selling the exact same sunglasses. If you and the other thousand viewers then try to make the same ad, selling the same sunglasses, to the same people, of course it can feel saturated!
The resources about dropshipping are abundant, but many don’t understand that they need to translate that information for their own unique business. They copy and paste the examples used instead of using that knowledge on a brand and product that is different from the one shown.
Here are countless guides to finding winning niches or products. Dropshipping can only be saturated if the products are saturated, but there is thousands of new products being added and sold everyday. The most popular Christmas toy for 2019 may not even exist yet, that is why it’s important to read and stay on top of new products!
If you truly want to see the growth potential of dropshipping, you need to understand that it is just another form of ecommerce. A few weeks ago I ordered a bike part from Amazon. I was on lunch and so quickly chose the cheapest shipping option and placed the order. About two weeks went by and when I picked up the package I noticed it was ePacket and from a supplier in China. It finally hit me that the most successful company in the world right now is also dropshipping.
Dropshipping is not only the bamboo sunglasses stores you see in Youtube videos. Dropshipping is a form of fulfillment used in ecommerce. Normally, it would only be huge companies like Amazon that would be able to dropship from suppliers. With the Oberlo marketplace, you as an individual business can set up your own business dropshipping.
So no, dropshipping, or simply just shopping is not oversaturated and won’t be for a long time to come. Don’t let others steal your sales by convincing you to stay off the market!
What are your thoughts on the current state of dropshipping? Is your opinion altered by your own store? Do you read up on ecommerce statistics and growth? Vote below:
Please note some of the links and banners in the article are affiliate.
Shopify is hands-down the easiest way to set up an online store. It is one of the most popular online store solutions out there. Its main benefit? For a very affordable price, it lets you build a functional store all by yourself.
In this 15-minute video I'll show you exactly how to open your website, pick a free theme, configure your shipping and all necessary details. Yes, I do it live, on the screen, and it takes exactly 15 minutes! That's how long it takes to set up a Shopify store! Watch the video to see the complete step by step process!
Why should you pick Shopify? Most store owners don't want the hassle of coding the website or design a complex theme: they want a quick solution and simple yet professional results. That's why Shopify comes with:
Yes, as soon as you open an online store, you are granted 14 days free to play around and see how things work. You can add and edit your theme, upload products and create extra pages. Once you're ready, pick a plan [the basic one is $29] and publish your store! In the next video I will show you how to pick a custom domain name and integrate it with your store.
Remember that when you sign up you get a 14 day free trial, so you don't have to commit to paying right away. You can test out the waters, see different designs and work on your store, and only sign up when you want to go live. So how to get started?
First, sign up - go to www.Shopify.com, enter your email address and press 'Get Started':
On the next page, add a password and give your store a name [don't worry, you can change it later], and click 'Create your store':
The next step is an important one from a legal point of view. Basically, if you want to operate like an actual store, you need to provide your address and contact details, so Shopify can calculate sales tax and payments:
After you click “Next,” Shopify will ask you about additional business details. Based on what you select, Shopify will try to optimize your experience going forward:
Start setting up your online shop
After you’ve signed up you’ll be directed to your admin area. What can you find here?
Begin by giving your store foundations. In the bottom left corner, click on the 'Settings', and on the next page you will find more options:
Click on 'General'. Here you can edit the name of your business, your details, as well as store settings:
Remember to click 'Save' after each change.
Next, click on 'Shipping' to set your shipping zones and rates. I show exactly how to add new shipping zone and select countries you ship to in the video at the very top, so please watch it now to see how it's done.
You don't need to worry about the rest of the elements before your store is live.
What's next? Let's do some fun stuff and pick a theme!
Pick a Theme
Shopifywww.shopify.com/?ref=rockpapercopy has more than 100 design templates, or ‘themes’ to customize your online store. These themes are all guaranteed to have full support from the designers so you know that your store is in good hands. All themes come with a comprehensive list of modifications you can make without having to touch a line of code. The premium themes come with more modifications, but you can also achieve a great looking site with a free one.
I'm going to pick a free theme for this tutorial to show you it is enough to give you a professional looking store.
Go to 'Online Store' -> 'Themes' and scroll down to Free themes and click on 'Explore free themes' button:
I picked a Minimal theme for this Shopify store, and I will be working on it with this tutorial. However, as I have previously already added it, I selected a Simple theme in the video below just to show you how the process of adding and publishing new theme works:
Now, customize your theme.
On your admin screen, select ‘Themes’ from the left navigation menu. On this page you will see your live theme in a box at the top, and in the top right corner of that box will be two buttons. The first one is 'Actions', which gives you some basic setting changes and also allows you to edit the HTML files. One of these allows you to make a duplicate of the theme. I highly recommend you do this in case you make some changes you don’t like, you can delete the duplicate and start again.
The second button says ‘Customize’. If you click it you will be taken to a page that controls all the basic functionality of your store. This is a great time for you to have a thorough play with the settings and test out all the features so you can find out what your site is capable of.
What elements can you find here?
Under 'Sections' you can find tabs to customize following elements on your homepage and main template:
you can also add more sections via 'Add section' tab.
Under Theme settings tab you will find more ways to customize the look of your website:
The Minimal theme I picked comes with a wide variety of additional elements you can add to your homepage, which none of the other free themes has. Go back to 'Sections' and under 'Add section' you will see what other elements you could add:
Additional slideshow, featured products, a map [if you run a local boutique], gallery, video, custom HTML code and more. You can easily add each one to your homepage and drag it up or down to the desired position. This is more advanced training, and will be covered in another tutorial.
Add Your First Product
Now, it's time to add our first product. Go back to the dashboard and click on 'Products'. Here you can add your product:
After you click 'Add product' button, you will be taken to the product editing page:
where you can edit the following:
In the video below I will show you how to add a sample product and assign values to each of the elements above:
Add a Collection
Now it's time to add your first collection. Go to Products -> Collections and click 'Create Collection':
As I show you a step by step process how to create and edit a collection in the video at the very top, I won't be discussing it in more details here. Watch the video now to learn more.
Add a Page
Now, let's add a page. Start with a basic 'About us' page. Go to Online store -> Pages and click on 'Add a page' button:
On a new screen, you can edit your page title and content, including Google snippet. You can also specify if it's a visible page or hidden, and alternatively schedule a publish date. When finished, click 'Save':
Your page is published. Now, I'll show you how to add a 'Contact us' page. Is it any different? Yes, as you can pick a different template for this page from the drop down menu:
As you can see, you have few options available: you can create a page using page.contact template, full width with or without a heading, or page with no heading at all. For a contact us page, I'm going to pick a page.contact template, add content as required, and after saving, you can see that this particular template comes with a contact form displayed as default, which is perfect for our Contact us page:
If someone messaged you through this form, the inquiry would go to the email address you registered when setting up the account. Easy, right?
Click 'Save' and see the policy is now ready to be added to your menu.
You could see there is a standard Shopify Refund policy I didn't mention. It's for a reason. I don't recommend using this generic policy, as it might not be the best fit for your business [especially if you are dropshipping]. It also mentions items you might not be selling, such as CDs, flowers, downloadable goods, so don't be tempted to generate this policy and forget about it. You are better off writing the returns policy yourself to cover your business in case of any problems [and refunds are inevitable] and specify how customers should contact you and return the item.
Our pages are ready, let's add them to our menus.
Go to Online Store -> Navigation and click 'Add Menu' button:
Let's start with our Main Manu - that goes in the top header. I named it Main Menu, but name it your way, and select 'Add menu item':
Now, add the first item - link to your store. Name it 'Shop' which is very straightforward and direct:
Link it to your Collections - click in the Link window and from the menu that appears, select 'Collections':
Next, select all collections. This way, the Shop link will direct visitors to your collections' list. Click 'Add' to save your selection:
Now, let's add our About us page, Contact us and a Blog.
Repeat the process: click 'Add menu item' name it About Us and select Pages -> About Us from the available selection and then click Add. Do the same with Contact us page. When ready click save:
Looking good so far. I'll show you also how to add your blog. Do it exactly as you did with a new page, name it 'Blog' and select Blogs from the options and then click -> News. The default Shopify blog will then be added to your top menu and you could start posting.
But, before we can see our menu, we have to add it to our header area first.
Go to Online Store -> Themes -> Customize. Select Header tab and scroll down to Main Menu. Here you can select which menu you would like to select for the header:
Click 'Change' and select the menu you created. This will automatically display the menu and update the preview design:
Now, let's add a Footer menu.
Go back to our Navigation page and create a new menu, but this time name it 'Footer menu'. Add pages here, and I recommend keeping this order:
It's a good practice to link to the homepage from your footer [people might find your footer navigation when they are on one of your other pages, and this will allow them to easily go back to your main page]. Click 'Save menu'. When finished, your footer menu will look like this:
Publish Your Website
The below elements are not included in the 15-minute Shopfy store setup video at the very top, as they are finishing touches, so allow more time to configure them.
Our store is almost ready. Now it's time to make it live, add a domain name and a payment processor.
Let's start by making our store live for the interwebs.
Go to Online Store and click on 'Make your store live' button:
Then you'll have to pick up a plan - a monthly Shopify subscription:
On the next screen, you will see a selection of plans available - start with a Basic Shopify plan at $29 [you can change it anytime later] and click 'Choose this plan' button:
Then, you'll have to insert your payment details to confirm your selection:
Once it's done, your store should be live within 24 hours.
Pick a Domain Name
Where should you buy your domain name from? There are few platforms I recommend: one.com, GoDaddy, 123-reg or NameCheap. I have purchased domains through all of them and each one has an easily accessible admin area - very important if you wanted to redirect the domain name to another website at some point in the future, or add a custom email address. They all come with excellent customer service too, so the only real comparison is the cost. NameCheap hands down offers the best value and great selection of suffixes [such as 'com' or 'co.uk'], and you can purchase a custom domain from $0.99! That’s an unbeatable value.
Head to namecheap.com, type your domain name in the bar and press ‘Search’:
It’s worth saying the suffix you’d get for $0.99 per year could be “beachgoerstore.xyz” but it’s still a great value. And the best news is that our 'beachgoerstore.com' domain is available for $10.98 per year:
I recommend getting a .com suffix for your store if you live in USA, or a local suffix for your country, for example .co.uk for UK, or .pl for Poland. Don’t be tempted to buy .online or .co as your primary domain, especially if '.com' is already taken by someone else. People would be inevitably typing '.com' when searching for your store and be redirected to your competitor.
Click 'Add to Cart' when ready and complete your order on the next page:
Complete your purchase, and then log in to your admin area to connect your domain name with Shopify.
As I already have a NameCheap domain, I will show you how to do it on my example.
Go to Dashboard -> Domain List:
Click 'Manage' next to the domain name you just purchased.
Now, leave this tab open, and in a new tab, open your Shopify admin area, and go to Online store -> Domains:
Click the link: 'Connect existing domain':
And paste in the full URL of the domain you just purchased and click 'Next'. On the next page you will be able to view the ready made NameCheap instructons how to do it step by step:
Click on the Namecheap instructions and follow them to connect your new Namecheap domain name with Shopify.
It will take up to 24 hours before your domain name is live, so be patient.
Our last step would be to add a payment method. For this tutorial I'll show you how to connect PayPal.
In your Shopify admin go to the Settings -> Payment providers:
Add Payment Method
Then, on the next page, under PayPal, click 'Edit':
By default, Shopify is integrated with PayPal Express Checkout using the email address you registered when opening your store. But, in case your PayPal email address is different, click on 'Deactivate' button and configue the PayPal yourself - choose PayPal Express Checkout from the dropdown menu and click 'Activate':
This will open in a new tab directing you to PayPal page where you can open a new business account. If you already have one, simply type in your email address and log in. Once logged in, the integration is seamlessly completed for you in the background and your store can now accept payments by PayPal:
Your website is now live and you are ready to sell online!
Well done - I hope you found this tutorial useful, and if you have any questions, please leave them in the comments below or email me at firstname.lastname@example.org.
Need help setting up your Shopify store? Hire me and I will be happy to help you set up your Shopify store, optimize it for the search engines and create a professional design to match your niche.
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Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people