Why seo optimization of your written content with a word cloud is so important? In order to understand it, we’ll need to have a look how word cloud works.
First, please go to http://www.wordclouds.com and paste in the text copied from any of your website. Then, click ‘Apply’ and see the shape evolving in front of your eyes, derived from all of the words you used in the text. The bigger the word in the word cloud image, it means, that it is used the most often in the content The smaller the word size is, it is used less frequently.
Ecommerce Experts agree, that Google pays attention to the word saturation when it runs the website ranking. It is assessing each page based on the words that are being used the most [that is, as we know, one of many factors of seo optimization, yet very important one].
If your page contains 10 words ‘coffee’, Google is assured this particular page relates to the topic of coffee. It will also be sending the traffic from the relevant search results towards your page. The semantic keywords [all other smaller words contained within your page] will give Google more clues about the particular topic around the coffee: is about brewing techniques, baking a coffee cake, or maybe removing a coffee stain from your table cloth?
Knowing if your page is optimized with the right words, will help you attract the most relevant traffic from the search results. Hence the word cloud for the support!
Are you more likely to buy a product if it’s recommended by a friend than if it’s pushed in your face by a brand? Of course you are (assuming your buddy has good taste and doesn’t dress like the cast of The Jersey Shore at Burning Man)—because influencer marketing works.
According to research by influencer marketing platform The Shelf, 92 percent of consumers trust recommendations from other people—even if they don’t know them personally—over promotional content that comes directly from brands.
That’s why 65 percent of brands are already participating in influencer marketing. Smashbox Cosmetics recently launched an incubator for YouTubers to use their studio space and products. Many brands are also teaming up with photographers on Instagram to reach new audiences.
And it’s working. As the infographic points out, influencer marketing can increase your conversions by up to a factor of 10.
The best part of this strategy is that influencer marketing the gift that keeps on giving. 88 percent of influencers tell friends about the brands that sponsor them, and 72 percent share additional posts about their sponsors outside of any contractual agreement.
So go find the social media mavens who want to introduce your brand to their audiences. These influencers don’t have to have millions of followers. They just need to be engaging your target consumers with a unique voice and quality content.
To be sure you’re getting the most out of your influencer marketing, check out the infographic below. [Source: Content.ly]
This post, by Ecommerce Experts, is going to cover white hat backlink and traffic generation tactics that you’re unlikely to have come across. The post is aimed at beginners and those who are frustrated with how difficult it is to get traffic to their posts.
There are many people out there who believe that building links and gaining awareness is as simple as:
This is a strategy that has merit for anyone who already has a presence online, who already has followers/friends, who already has access to sufficient human capital to have some guarantee that their excellent content will receive enough traffic and interest to spread and gain backlinks.
The problem is that beginners out there looking to improve their SEO efforts and get more traffic to their niche site do not have access to a network of people who will read their posts and give them backlinks. They believe (because of misinformation out there) that once they write an awesome piece of content, everything else will follow. This is untrue for the vast majority of people.
The rest of the post will cover some techniques that you can utilize to spread that awesome piece of content without relying on a network of existing readers.
I will cover mainly paid techniques with which to give your content legs. The paid methods do not involve any back-alley transactions such as paid links and automated submissions. I will give a few quick suggestions relating to free methods, but I truly believe that the paid methods are the game-changers where exposure is concerned.
Paid methods and resources
The list below outlines some awesome methods you can use to get your content out there – generating traffic and encouraging links.
Free methods to build exposure
Below are some techniques for those with no money to spend. To reiterate, the paid methods are by far the most effective exposure techniques.
Some closing thoughts
The early days of a blog or piece of content are the hardest, and the techniques I listed above are those that will help to get you to the greener grass – once you have a network of people interested in what you write or promote, exposure becomes much more natural and requires much less concerted marketing effort. Content does, in fact, become the king.
First though, your content must ascend the ranks, and with each ascension, more people will hear your voice. It’s stupid not to use the most powerful traffic driving techniques at your disposal to get to this point. Write great content, and market the shit out of it. Give your content legs. That’s how you build links.
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
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