This is so true for many entrepreneurs - we neglect the importance of a healthy diet when running a business. We grab something quickly, get fast food takeaways, with no fruit or vegetable present for days. Then we feel sedated and sleepy.
Try eating only healthy food for few days, nothing fried or processed. Plenty of fruits, veggies, water, joghurts, and whole grain bread - notice how it affects your moods. You will become more optimistic, have new ideas and more drive to take your business forward. Let me know how it went and how you feel!
Keywords are important - we all know that. You use them when SEO optimizing your pages, Facebook ads, Google snippets and more. But did you know that not all keywords are equally good?
You see, some of the keywords you are using, that are also popular search terms, can not necessarily lead to sales. That’s why you might still get plenty of traffic from people looking for your product, but not bag a single sale.
You see, there are four types of keywords:
Only one type will be used by people actively looking to buy. This are the only keywords that will drive sales. How to find them? Watch the video below to learn more:
Shopify is a SAAS structured platform, which means software as a service. This platform actually enables you to easily setup your Shopify store with features that help the process of managing orders, capturing payments, shipping and much more.
The setup process is quick and easy and requires no coding. This is the major reason why this platform is one of the simplest and most recommended by the Ecommerce Experts. Its flexibility, ease of use, fast loading speed and secure payment gateways stand it aside from others. It is loved by ecommerce experts and business owners. In addition to this, it automatically generates an XML sitemap and provides titles or Meta Tags to avoid duplicity to make it an SEO-friendly website.
However, if you want to be in total control over your outlook for SEO, you may be practically confined as you are not free to change just about anything you like. Even though you can easily apply on-page SEO to a Shopify website, your options are limited when it comes to building readership and most forms of content marketing (better SEO).
Wordpress and Woocommerce
WooCommerce is a powerful and suitable ecommerce platform which is totally customizable and offers you a shopping cart and payment gateways to make purchasing easier for buyers. It is one of the most used WordPress Plugins, which is completely free to use and offers numerous benefits for your online business.
WooCommerce powers over 25% of the ecommerce websites we have today. The reason for that is due to a combination of factors. It is easy to use; it gives complete site ownership with the self-hosted version of WordPress, and an array of 50,000+ free plugins and thousands of premium plugins to choose from.
But does Woocommerce offer better SEO optimization than Shopify? Yes and here are some of the reasons why. WooCommerce is a lot more customizable for the small percentage of sites that need to do additional customizations. WooCommerce is built on a blog platform and because blogging websites are always SEO friendly, that is clearly a plus for woocommerce.
Furthermore, editing the base URL structures, permalinks, SEO-related elements such as slugs, titles, meta descriptions, headings, image tags is easy to do. Also you can use free and premium plugins such as YOAST to boost SEO.
While Woocommerce may be a better choice for SEO over Shopify, the fact still remains that it is self-hosted and requires some technical skills to install and configure. But outside of this, the self-host nature becomes an added advantage as this is important for page load speed and subsequently SEO.
Complaint is a blessing in disguise. Did you know that for every complaint there is seven other unhappy customers who quietly take their business elsewhere? You never heard from them, so you are unaware of something being wrong. Only the customer who complained highlighted an existing issue. It’s your opportunity to improve this part of your business and move forward!
Don’t negate the complaints or give excuses. There’s no point. If a customer complains about a slow delivery or items arriving damaged, this is your opportunity to seek a better shipping operator. If you heard that the socks you are sending have stitches coming out, it’s your chance to ditch the supplier of faulty products and find a better quality one. You move ahead in the business thanks to the complaints! Embrace them, love them, but never ever ignore them…
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people