Tables killing layout
One of Carol’s weak points was the fact she was still using tables for a layout. Absolutely – these are not a best choice, even if they seem to be a perfect for lining the pictures and text together. These days, with a number of various mobile devices and screens, tables can deform the page layout when re-sizing it for a smaller screen.
Most importantly, we noticed that few of Eco Bubbles pages were restricting robots.txt access – pretty major flaw for online shop wanting to be found on Google. Luckily this was caused by the tables originally used. All we had to do was to remove the content completely and re-write it again using CSS and H tags for styling the text and images.
Carol loved the work and confirmed the website already improved Google visibility – it’s all to do with robots.txt access. Unfortunately not all SEO tools detect it, but here at Rock Paper Copy we use specialist software to identify it.
If you would like to receive a website critique by an Ecommerce Expert at Rock Paper Copy freelance content writers – please click here – and we will complete your FREE website review within 24 hours!
Work with your natural body clock!
You’re lucky if job allows you to follow your natural rhythm – e.g. you work afternoon shifts if you love sleeping longer. Or you can focus on morning office meetings, if you are an early riser.
Many self-employed people start their companies while working full-time for somebody else – they are able to stay up late and develop their business after everyone else goes to sleep. That’s a very admirable discipline. You have to make your natural body clock best feature and use it to a full potential.
That’s the secret of most successful entrepreneurs!
The prices have also been varied – from budget $20 summer dress to $1,500 evening frock. Lack of clearly defined niche and target market has to be blamed for the low sales. To improve on the conversion rates, Helen decided to get in touch with freelance content strategist at Rock Paper Copy.
Content and Navigation
Ecommerce Expert at Rock Paper Copy ran a website critique to identify Helen’s weak points and crafted a plan of action to improve SEO, navigation and customer journey.
First of all - the written content. About us, Shipping and Returns pages have been re-written to industry standards, including required now dispatch and delivery time, shipping couriers used and the returns guidelines. Contact us page, while not visible, has been brought back and given prominent place in site’s navigation. We have created brand’s story, following short brief from Helen.
The last step was SEO (Search Engine Optimization). Homepage, as well as each page has now defined title and meta description, improving its’ appearance on SERP (Search Engine Results Page).
Helen was very happy with the changes, and also was keen to continue working with Rock paper Copy. We have advised Helen to get in touch with the domain registrar to get a professional email address matching the business name. We have also recommended staying in a certain price range and defined market in order to specialize and boost sales.
Have you heard about the latest Google Phantom II update? This clever little addition will clear out all the mess websites seem to load on us these days - I'm talking about you, pop-ups! Aren't they annoying and can spoil the user experience? Luckily, Google seems to be having them under the spotlight and soon websites using excess of these ads can notice drop in rankings.
But popups are not the only ones under the radar. Self-starting videos (ok, guilty here) and websites with poor content and design can be affected too. Yes, bad design can spoil user experience too!
It means that in order to rank well, you will need to up your game with the look of your website. The easiest way to know if your website has got usability issues is to check the bounce rate in Google Analytics (it's the time visitor spends on your website before hitting the back button). If it's in seconds, you might be in the red zone.
Why not contact freelance content strategist at Rock Paper Copy to get your website reviewed for FREE to find out about usability issues, SEO and other troubles affecting your user experience? It's completely FREE and will give you an idea what needs to be improved.
Don't delay - contact us now!
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
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