Do you have the right audience?
Ecommerce expert question: Have you ever walked into a store expecting that you would find what you were looking for? What happens if you don't? One common question that has been asked in ecommerce forums over time is, why don't I get the conversion I forecasted when I have so much traffic? Or maybe, I'm presenting the wrong message?
Let me explain on an ecommerce expert’s stand. Assuming that your site visitors are for a fact, "qualified visitors", what we do next is to check the message that you're sending to them.
In ecommerce expertise and sales, there's nothing like a "no one-size-fits-all" presentation, so what you can do about it to get ahead of the game is to "match" your audience presentation. Sounds good?
Depending on the type of audience you are presenting to, you have to "dress differently" to establish your connection more closely. You cannot use the approach or presentation for mothers and expect that it would work for college boys right?
And now comes the best part, your website.
Ecommerce expert question: Do your web pages clearly represent the message you intend to relay and match the type of visitor that you are targeting? Ecommerce expert tip: The use of unique landing pages that is on point on targeting your ads will help you be in control with Digital Advertising.
You can offer your visitors to self-select; this will direct them to the unique pages that match their needs. You can even tailor-fit your pages for each gender, say “Click here for women’s ABC” and the like.
Bonus ecommerce expert tip: Now that you know your target audience, it is very important to know where your customers spend time.
This will help you strategize your company's social media efforts to match the behavior of your audience.
Nielsen released the Social Media Report that talks about the brand and media advocates at present. Surprisingly, they aren't millennials, in fact, they are Generation X (ages 35-49)! Who spend almost 7 hours a week versus Millenials who came in second with just a 6 hour time spent on social media (Facebook). 25% of which are females and 19% are males that reach across cultures. So what do the statistics tell us?
This gives us a viewpoint that online customers are spending significant amounts of time on social networks. As the average person roughly spends 15-30 minutes per day, there are others who dedicate multiple hours each week. If a part of your goal is to engage your online customers through social networks, it would be wise to invest in Facebook. Bottom line is, your strategic plan should definitely include a steady dose of social media marketing along with other strategies (mobile strategy) that reach your target audience.
As an ecommerce expert, having these points in mind, your brand could potentially engage people in conversations, or moreover be a trusted thought leader on a popular cultural topic. Strengthen your brand, know how SEO will help in your success in ecommerce business. Who knows, the options and opportunities are endless!
Ecommerce expert tip # 2 - Forum posting
You have a brand new account in a forum and would want to avoid spamming otherwise your account would be suspended. What you want to do is be passionate about your niche so if a topic comes up that you have a lot of information that you can share to the public, people will definitely start responding which is great because every forum posting also has its bio box where you can again link back to your website and products. An amazing place for forum posting is Reddit wherein if people love your posts and feedback, then you link it out, BAM! That’s instant traffic for you!
Ecommerce expert tip # 3 - SEO
Say you’re looking on the SEO side, and on a limited budget, there are a lot of YouTube videos that talk about best practices and so much more.
Ecommerce expert tip # 4 - Content
Another option is giving out content. You shoot a video of your product and in the beginning, you don't get a lot of views and you feel bad about it. I totally understand how you feel. As time goes by, little by little it will add up. One thing you have to know is the more content that you have out there on Social Media sites, the more that you can link back to your store!
E-commerce expert move: Regardless of any business you’re in, whether it’s E-commerce or digital marketing, content will always be the key. The more content that you give out for free, the more authority that you become and people would find it easy to click the link to be on your page. Because hey, who doesn’t love free stuff right?
Becoming an ecommerce expert takes time, dedication, and attention. You can't just jump in, open a store and start making thousands of dollars as there's a process you must follow if you want to get results. Think about it, what we have in common is we only have 24 hours a day, and how you put those hours to good use will determine how you’ll succeed.
Here are some reasons why New Year’s Resolutions fail and what you should be doing instead.
2. Stop Rushing
Like every new experience, most people are excited about doing something new to better themselves. But because they don’t realize that the path to a better version of themselves is usually a long and arduous one, they give up in the middle of the journey. Why? This is because most people expect the change they want to come immediately and easily give up when they don’t get it.
So in order to really follow through and keep committing to your goal, it’s better to take it slow and steady rather than crash and burn in the middle of your journey. Remember, this isn’t a contest between you and others.
3. Do Things in Increments
Any kind of change will involve some struggle at the beginning. One of the reasons why most people fail at keeping their resolutions is that they always want to do the big changes right away. Instead of wanting to do something grand immediately, why not do small things in a incremental manner? This allows you to gradually adjust to smaller changes and will help you reach your goal eventually. So for example, if you’re planning to get fit this year, instead of getting a gym membership right away, start by doing a few sets of push ups every day to help prepare you physically and psychologically for the next steps.
4. Enjoy and Embrace the Journey
Aside from recognizing that this journey to a better version of yourself will be quite long and will involve some difficult challenges, it is important that you also embrace the journey. Appreciate every little step you take toward that change and keep track of your progress while you’re at it. You’ll be quite surprised at how far you could go in a span of weeks or months.
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
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