They are important, so don’t ignore them.
Since the Penguin update in April 2012 freelance content writers became dubious about keywords. After all, that’s when Google started penalizing sites stuffed with keywords. But we need to understand it’s the ‘keyword stuffing’ that gets frowned upon. That’s inserting the same phrase over and over again in order to rank better. In fact, your keyword density should not exceed 2%.
I still remember how frustrating it used to be back in 2009 to search for information. The sites that got top placement were full of keywords but delivered no valuable content. It took ages to find anything relevant. To change that Google developed more sophisticated search algorithms. It started using a mathematical formula called singular value decomposition to establish the relationship between the phrase and the websites content.
LSI Latent Semantic Indexing can also help you develop a natural, easy to read content – written for humans and preferred by search engines. Do you remember essay writing in school? Your teacher used to say: ‘don’t use the same word over and over, swap it for synonym’ – well, Google is a bit like that too. It prefers variety and natural writing style.
But how do LSI keywords improve your SEO?
According to Ecommerce experts, if you have been previously penalized for keyword stuffing, semantic search can help you avoid crossing that red line again. You will improve your ranking while targeting the main term with related words. Your content will be easier to read and visitors more likely to stay longer, which adds value to your website. Content will be shared on social media and effectively attract even more traffic.
Moving to Google Trends – one of my favorite online tools. This free keyword generator not only shows you the popularity of a particular word and suggests related phrases but also indicates what people are likely to search for in the future. Pretty valuable insight.
Other LSI tools:
Ubersuggest – this free keyword generation tool gives you a comprehend list of related words in an alphabetical order. It collects the data from Google’s Autocomplete, related searches and a keyword planner. You can select all that you want and download for a future use.
LSI Graph – is a favorite of many Ecommerce experts, and I can see why. It is plain and simple, doesn’t overwhelm with tons of information and is completely free to use. Simply type your phrase in a search box and you’ll get a list of around 50 related words.
Soovle - great online keyword generator showing most popular search terms from seven major sites: Google, Bing, Yahoo, YouTube, Answers.com, Amazon and Wikipedia. It gives you comprehensive findings and adjusts the results as you type.
SEMrush – a premium site, but offers most thorough info. You can pick the target country (36 to choose from) and based on that you’ll be presented with terms searched in that region. The price per click is a great insight if you plan AdWords campaign. Related and phrase-match keywords show most prominent synonyms. It’s worth to note that a free account only gives you about 10 terms, while paid accounts consist of a full info.
Make sure that the text flows naturally and is written for people, not robots. The best way to test it? Read it aloud – does it sound like a casual speech? If not, change it – or ask freelance content writers to edit it for you for a small fee. This investment will pay for itself sooner than you think.
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people
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