Brand New Roots
Kimberly decided to launch her new online store, Roots & Sticks, on a Shopify platform.
New to selling online and web optimization, she hired Rock Paper Copy to help her setup the website.
As she wasn’t 100% sure on the jewelry niche she originally picked, we decided to go with a universal Debut theme, which is easy to customize, if Kimberly wanted to change the branding in the future.
Branding & Content
We started by designing a featured image on a homepage, reflecting the Roots & Sticks name and fitting with the vintage jewelry products.
We kept the template colors in vintage duck egg blue and sand beige.
We designed a strong navigation, connected social media accounts, added the store policies and created custom About us page to tell visitors about the brand. We have also written custom descriptions for each product.
Each new page was optimized for the search engines with internal links, custom H tags, links and images alt tags, meta title and meta description.
We have also created custom meta title and meta description for the website - this element is visible when browsing Google search pages, and it’s often the first time potential customer sees your online store.
Kimberly loved the design and the branding and was delighted with the final look of her new store.