NCURV is an online shop selling iPhone cases for fashion conscious females.
Phil, the owner launched the store few months back and was trying to appeal to the target audience.
His original web design was tech oriented, with simple black & white template and plenty of technical details. It didn’t appeal to young 20 – 30 females, looking to customize their iPhones with glittery cases.
Phil contacted Ecommerce experts at Rock Paper Copy for help.
Design & Content
We started by changing the template colors from black & white only and added plenty of golden elements.
NCURV is selling beautiful 3D Diamond cases and Liquid Glitter cases, so this template compliments such products very well.
The top navigation was simplified, as originally the drop down menu was disappearing on the hover.
We reduced the number of links under each main category, making navigation more straightforward and making it more user friendly.
SEO & SMM
We added trust signals – Shipping & Returns policy and extended About us page.
Blog was added and we created first SEO friendly blog post.
We optimized meta titles and descriptions with the website and gave NCURV more SEO friendly structure with internal links.
Phil was very happy with the project and hired Rock Paper Copy to manage his Twitter and Pinterest accounts through social media marketing package.