My Beautiful Bride is a website run by Michael Clement. This talented wedding photographer has asked Rock Paper Copy’s marketing expert to improve his search engine rank.
He’s in very competitive market and his go-to keyword has been too generic ‘London wedding photographer’.
That resulted in him reaching only 19th page in Google, hardly satisfying when attracting organic traffic.
After few phone calls with Michael we have identified the main issues we needed to tackle. We prepared a work schedule and got straight to work.
We started by adding more specific page titles. We divided very generic sounding Info page into three separate ones: Wedding Info, About and FAQ.
By adding more content to each one, we highlighted Michael’s experience as celebrity photographer and optimized his content in terms of SEO. We used more specific keywords within the copy and H1-H3 tags.
Each page got custom description and a defined image for social media sharing posts. We also created Portfolio with Michael’s projects. Clear navigation at the top and bottom together with strong Calls To Action crowned the SEO work.
My Beautiful Bride is in highly visually oriented niche, therefore meticulously looking design is a must.
We have changed the font color from cold gray to warmer mauve, and extended it throughout to a buttons, links and social media icons.
Logo has been moved to the top, giving more room for the navigation below. That improved clarity and was more esthetically pleasing.
Varying different style photos in the Portfolio gave this gallery depth and an interest.