Have you just launched your store or plan a pre-launch campaign? Perhaps your website is established but needs a new strategy to reach further markets? We can help!
Rock Paper Copy, Ecommerce experts, will prepare a marketing strategy unique for your brand, for your market perception and crafted specially for your branding.
Unique Marketing Approach
We have been promoting online stores since 2007 and understand there’s a need for different approach when marketing a shoe business and a health supplies store. One delivers product, and the other delivers solution to a problem.
The trust and authority is vital for a health store, and keeping up with the trends is the most important for a shoe boutique. Therefore understanding of the market and approach to its issues will be different in both cases.
With our unique marketing strategy, we will build your brand as a go to destination for all customer needs, and establish your company as an authority within your niche.
What does a typical marketing strategy include?
Total investment: $800 USD per month
- Market and customer research - we will analyze the current situation in your niche, establish if it’s saturated and see how to help you differentiate from your competitors [SWOT analysis]. We will also look for the problems phasing your potential clients [by finding what questions are being asked on Q&A forums; knowing the problem, we will then be able to find a solution and deliver it, establishing your brand as an authority].
- Q&A boards - participating in social media discussion groups, topic forums within your niche, online chats, and more. We will post answers to the questions asked by the members [and potential customers], delivering value to their lives and establishing your brand as a trusted source of information. It is the most powerful way to find new customers and add quality backlinks to your website. No spammy answers.
- Social media marketing - posting daily on up to two of your social media profiles [Facebook, Instagram, Twitter or Pinterest]. 40 posts in total, each post will have a unique image with your branding [logo], CTA [call to action] and will be within your niche topic to help you engage with current and new followers. Creating and establishing two social media profiles for a brand new store.
- Blogging - creating two 500+ words blog posts on the researched topic to help you further establish your brand as a trusted source of information and attract an organic traffic in a passive way [through a right keyword density, internal links and a full SEO optimization of each post].
- Business directory submissions - adding your company details to all major business directories, helping your brand be visible in all the key destinations.
- Backlinks - adding 50 high PR backlinks to your website, helping you with your Google search results position.
- Video review of your brand - creating one vlogger style video review of your product / service and uploading it on YouTube and Vimeo. The video will be optimized for the search engines and will be linked back to your website.
- Influencer marketing - teaming up with one Influencer within your niche [Instagram or Pinterest] on a single post campaign. It is a lightweight version of our comprehensive Influencer Marketing campaign.
- 30 minute business consultation - we will answer any marketing / SEO questions you might have.
Total investment: $800 USD per month
Why Rock Paper Copy?
We have been promoting online stores since 2007 and established top results in Google search pages for all of them. This has been achieved through a strong internal link strategy, plenty of optimized content and quality backlinks from the most relevant places. Let us help you get to the top with a unique marketing strategy. Invest in your success today!
Ready to invest in your marketing strategy?
Please fill in the contact form below with your details and your store address and click ‘Promote my Store’ to be taken to a payment page.
We will contact you within 24 hours from the payment for more details to launch your marketing strategy campaign.