Hattie Rex - SEO
Hattie Rex is an online store, based in Bozeman, Montana. They also have a high street boutique.
They sell handmade, personalized jewelry, pet tags and more.
Tessa, the owner and a chief designer, wanted to bring more relevant traffic to their website and improve the Google presence.
She invested in Rock Paper Copy Complete SEO package.
Content & Keywords
Our ecommerce experts started from a keyword research and found a set of key phrases that would deliver the most relevant visitors, while not being expensive, if used for a PPC campaign in the future.
We used the keywords when optimizing pages and blog posts.
Each H tag, image and link also received the relevant keywords. Each page and blog post was also optimized with meta titles and meta descriptions to boost the presence in Google SERPs [search engine results pages].
Products and Tags
The content throughout the website was proofread and optimized with a word cloud, to ensure there is the right keyword density to Google’s specifications.
We updated each product in the store with SEO friendly meta titles [that is the value displayed in the SERPs, which can differ from an actual product titles], meta descriptions and tags, which will improve the search results within the website.
We also checked and fixed and broken links within the website.
The project was completed within 10 business days.