Glam Roll-Ups is a Connecticut based online boutique selling make up storage organizers.
Sharon, the founder and manager, is an experienced make-up artist and an accomplished book writer. She invented the product herself, after years of frustrating make-up routines.
While already successful, Glam Roll-Ups needed a bit of TLC, as it had no trust signals [store policies] or strong branding [the template colors were sky blue, hardly glam!].
Sharon reached to Ecommerce Experts at Rock Paper Copy for help.
Branding & Design
We started the project by running a FREE website critique, which revealed that Glam Roll-Ups SEO was not up to scratch.
But, first things first, we focused on the branding. Template colors were changed to magenta, using web safe color palette.
We designed new glamorous banner and added strong CTA [call to action], asking visitors to click and browse Sharon’s collection.
Three images were added to the featured content, promoting the fact it’s a US made product and linking to Sharon’s popular blog.
Content & SEO
We added strong trust signals to Glam Roll-Ups: shipping policy with a rates table, returns policy and extended Sharon’s About us page.
All content was optimized using H tags, internal links and meta data to improve SEO.
We finished the project by promoting Glam Roll-Ups on three of our social media profiles, in order to drive most valuable traffic to the website.
Sharon loved the design and the content and she was a pleasure to work with. Thanks again Sharon!