We Are Country is an Austin based clothing brand selling Hoodies and T-shirts.
The owner, Travis, is a typical Texan guy loving hunting, fishing and driving his big American truck.
He also has a big heart and is dedicated to helping others – he spends his days doing just that – as a firefighter.
His online venture, We Are Country, has been launched in November 2015 with the aim to supply robust gear for all the country folks out there. His original website layout didn’t reflect the intended message. The background was cool blue color with bare navigation at the top and a large prominent logo. This logo was his forte, but the rest gave little idea of his niche – epidermis, hunting gear? In order to improve his website layout and branding, Travis got in touch with our freelance content writers at Rock Paper Copy.
We started by exchanging few emails to learn of Travis objective and bit more about him too. We have discovered that Travis himself is a strong brand and decided to craft the business’ story around his character.
The fact that he donates 10% of all sales to charity was a tremendous selling point and we resolved to highlight it in the top panel and throughout the written content.
The background was changed from blue to rustic charcoal and the font, online forms and buttons have been adjusted to fit the new scheme. 6 products have been featured on a homepage to attract further clicks, and a header banner has been designed to reflect the Texas heritage and country branding.
Extra pages have been added with valuable content: About us page with Travis’ story, Shipping and Returns and also a Blog.
As Travis is a drop shipper, we didn’t use the standard Shopify’s return policy, yet written our own text to follow the drop shipper’s guidelines. Each page has been internally linked with each other and also with other parts of the website, improving Travis’ SEO efforts.
Strong CTA (Call to Action) has been included on each page, encouraging people to click further and take a desired action. All product pages have been re-written using clean bullet points and highlighting clothing specifics: material, sizes, design etc. CTA has also been included with each product description.
Shopify allows searching their store by tags, therefore we have included the tags within each product page to help people classify the items and find them effortlessly within the catalogue.
SEO and Blogging
SEO has crowned our efforts, with custom site title and description written for homepage, each extra page and products.
Travis has been very happy with the changes and decided to carry on working with us by purchasing a package of 10 blog posts to be written at fortnightly frequency. The first blog post – We Are Country – Gear Fueled by Texas – has been published on 23rd February 2016 and we look forward to writing more for this Texan brand!