Carol from Eco Bubbles has amazing products to sell – air plants and all gear for growing them. Air trees are all plants that grow in the air – they like to anchor onto an occasional bark or a stone, but they don’t need any soil to thrive. In fact, all they need is water – and air.
While having a superb products on offer, Carol needed help in wording her message and helping people grasp the concept and benefits of air plants. She decided to contact freelance content strategist at Rock Paper Copy for assistance.
We started by optimizing all Eco Bubbles pages for the search engines. We have created a meta title with a strong CTA and written intriguing meta description to get people hooked and encourage clicks. Homepage has also received facelift, by adding more of Carol’s target keywords into defined H tags.
One of Carol’s weak points was the fact she was still using tables for a layout. Absolutely – these are not a best choice, even if they seem to be a perfect for lining the pictures and text together. These days, with a number of various mobile devices and screens, tables can deform the page layout when re-sizing it for a smaller screen.
Most importantly, we noticed that few of Eco Bubbles pages were restricting robots.txt access – pretty major flaw for online shop wanting to be found on Google. Luckily this was caused by the tables originally used. All we had to do was to remove the content completely and re-write it again using CSS and H tags for styling the text and images.
CSS delivers perfect layout on any device
About us page was an eclectic mix of Eco Bubbles story and how it started, happy customer reviews and excerpts from the press.
We kept the original reviews and allocated an air plant image to few of them, while ‘planting’ them regularly along the both sides of the text.
We didn’t use any table while executing it, we simply used Shopify’s own image coding. That way these pages, while having text wrapped around images, retain the same consistent look when displaying on a smaller screen.
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