Over the past few years, Google has released several updates to their search engine algorithm, of which Panda, Penguin and Hummingbird were the biggest.
Those updates set augmented rules on how owners should structure their sites for link building, both build incoming links and use anchor text for outgoing links.
Despite the updates, however, on-page SEO hasn’t really changed all that much. Every on-page SEO task is really for the user’s benefit. Yet, most SEOs still haven’t come to terms with that fact.
Google wants the user to be happy, when they visit your web page. And, the only way that Google will know that your site users are satisfied is when they’re engaged.
Learn how I grew my search traffic by 51% in 3 months through on-page SEO
Freelance Content Strategist. Helping brands find a right voice, one story at a time. Passionate about animal onesies, meaningful conversations and well-spoken people