Now that’s a bold statement - stop relying on Google when optimizing your website.
Everyone talks about Google ruling SEO game, left right and center, and suddenly we should stop taking it into consideration?
You see, Google is not the only search engine, as you know, although the same rules that work for Google, will work for Bing, Yahoo, Aol or Ask.com. What I mean is that you shouldn’t depend your traffic on Google - or other search engine. If more than 50% of your current traffic is coming from the search engines, you might want to reconsider your marketing strategy.
I have been selling online since 2007 and have seen my websites changing the position in the search results overnight, sometimes it was for better, but more often than not, quite contrary. It costed me plenty of sleepless nights and a loss to revenue, when I was selling online.
Now I know not to rely on Google; not to take it into consideration when structuring the marketing campaigns. I don’t want to be in this situation again. In fact, search engines send only around 3% of my total traffic.
What do I do instead?
I send regular newsletters [on a daily basis], which drive majority of my traffic [35%], I am active on social media, post regularly on Facebook, create YouTube videos and I’m an active member of few selected discussion groups in my niche. This is working very well, and while I haven’t been psyching over optimizing my website ever since I launched it in December 2015, I tend to hover around 2nd - 3rd page on Google in some of the searches [the phrases were not targeted by me, they were derived from the content on my website: blog posts, pages etc.]
I encourage you to do the same: stop relying on Google alone when driving traffic; diversify your traffic sources and build your mailing list.
Have you already got a strong marketing strategy that doesn’t include Google? Tell us about it, how do you currently drive traffic, and what works for you? Leave a comment below!