(In fact, Ecommerce Experts admit that REALLY good copy can actually steal traffic from the top 3 results).
Question is: How do you know what people want to click on?
That’s easy: look at that keyword’s Adwords ads.
Split tests to maximize clicks.
Use these ads to turn your title and description tags into click magnets
For example, let’s say you were going to publish a blog post optimized around the keyword “glass water bottles”.
First, take a look at the Adwords ads for that keyword:
Keep an eye out for interesting copy from the ads that you can work into your title and description. In our “glass water bottles” example, we have phrases like:
- Keep you hydrated