According to research by influencer marketing platform The Shelf, 92 percent of consumers trust recommendations from other people—even if they don’t know them personally—over promotional content that comes directly from brands.
That’s why 65 percent of brands are already participating in influencer marketing. Smashbox Cosmetics recently launched an incubator for YouTubers to use their studio space and products. Many brands are also teaming up with photographers on Instagram to reach new audiences.
And it’s working. As the infographic points out, influencer marketing can increase your conversions by up to a factor of 10.
The best part of this strategy is that influencer marketing the gift that keeps on giving. 88 percent of influencers tell friends about the brands that sponsor them, and 72 percent share additional posts about their sponsors outside of any contractual agreement.
So go find the social media mavens who want to introduce your brand to their audiences. These influencers don’t have to have millions of followers. They just need to be engaging your target consumers with a unique voice and quality content.