Check your blog statistics – I bet social media sites bring most of your traffic. In fact that can be said of many websites out there. Freelance content writers cite social media are superior to search engines in terms of attracting traffic – not sure if I can agree with that statement, but they make a chunky piece of the pie.
The levels of engagement you get from these sites depend on the content the readers find once they land on your pages. You need to optimize your website and streamline it with your social media campaigns, to make the most of the incoming traffic. In order to do this, follow few simple rules:
Certain words work better than others on social media. We have tested hundreds of posts to reveal the best performing keywords on each site. Below are few most likely to attract clicks:
- Facebook: where, when, tell us, inspire, submit, deals, discount, warns, amuses
- Twitter: retweet, follow, social media, new blog post, check out, help, top
- LinkedIn: created, improved, increased, developed, reduced, researched
Go straight to the point
Twitter has got 140 character limit for a reason. Short updates have more impact! But this works for other platforms too. Freelance content writers are often told: kill your darlings. It means get rid of the words that don’t add anything – your writing will get more punch. Some social sites, like Facebook and Instagram favor less text. Online visitors have short attention spans – so make a point quickly. Check statistics below:
- Twitter posts under 100 characters have 17% more engagement
- Facebook updates shorter than 40 characters performed 80% better than longer ones
- Google+ favors shorter posts too. If you go beyond 60 characters, expect 18% fall in responses.
Paint the Picture
Social media are highly visual - and with more and more content fighting for our attention, it’s a little surprise we scan instead of reading. Hence infographics and image quotes are so popular right now – we get instant results with minimum effort. Here’s how visuals can improve your posts:
- Facebook – image posts get 39% more engagement
- Twitter – expect 200% more attention by posting a video or vine
- LinkedIn – posts with strong visuals perform 98% better on average
Make your site shareable
The structure of your website has a great impact on how many shares you get. Your visitors are likely to find you through social media, so your content needs to encourage further engagement, repeat visits, shares and follows. Here’s how to do it:
- Use Twitter Cards – these little widgets display additional info about your posts, links and products. They also add to an engagement level on the platform.
- Get Facebook Open Graph – add the open graph to your blog posts, so the meta-data always displays a feature image when shared online.
- Holy Grail – enable AddThis and other social media widgets. Seriously, still not using these?
Getting the most of your social media traffic takes few tweaks. But, it pays off ten folds in the future. Also don’t forget to monitor your performance – sites like Buffer and HootSuite let you schedule your posts as well as track the engagement. See what times of day work better and which days bring more clicks on each platform. After a while you are going to find your way through the jungle and increase your social impact.