For majority of the internet world, SEO optimization is a critical subject matter that concerns most people. Every website owner wants to be seen and heard first on search engines.
However, to achieve this means getting some things right from the word go and when it comes to ecommerce, integrating SEO differs from platform to platform.
If you’re building an ecommerce site and your business is doing pretty well, Shopify and WooCommerce are certainly your best choice for SEO.
But while it might take you more effort and time discovering the differences between each ecommerce platform, Ecommerce Experts at Rock Paper Copy made a decision to do a simple analysis of both of these for you to choose which is better or friendlier for SEO.
Shopify is a SAAS structured platform, which means software as a service. This platform actually enables you to easily setup your Shopify store with features that help the process of managing orders, capturing payments, shipping and much more.
The setup process is quick and easy and requires no coding. This is the major reason why this platform is one of the simplest and most recommended by the Ecommerce Experts. Its flexibility, ease of use, fast loading speed and secure payment gateways stand it aside from others. It is loved by ecommerce experts and business owners. In addition to this, it automatically generates an XML sitemap and provides titles or Meta Tags to avoid duplicity to make it an SEO-friendly website.
However, if you want to be in total control over your outlook for SEO, you may be practically confined as you are not free to change just about anything you like. Even though you can easily apply on-page SEO to a Shopify website, your options are limited when it comes to building readership and most forms of content marketing (better SEO).
WooCommerce is a powerful and suitable ecommerce platform which is totally customizable and offers you a shopping cart and payment gateways to make purchasing easier for buyers. It is one of the most used WordPress Plugins, which is completely free to use and offers numerous benefits for your online business.
WooCommerce powers over 25% of the ecommerce websites we have today. The reason for that is due to a combination of factors. It is easy to use; it gives complete site ownership with the self-hosted version of WordPress, and an array of 50,000+ free plugins and thousands of premium plugins to choose from.
But does Woocommerce offer better SEO optimization than Shopify? Yes and here are some of the reasons why. WooCommerce is a lot more customizable for the small percentage of sites that need to do additional customizations. WooCommerce is built on a blog platform and because blogging websites are always SEO friendly, that is clearly a plus for woocommerce.
Furthermore, editing the base URL structures, permalinks, SEO-related elements such as slugs, titles, meta descriptions, headings, image tags is easy to do. Also you can use free and premium plugins such as YOAST to boost SEO.
While Woocommerce may be a better choice for SEO over Shopify, the fact still remains that it is self-hosted and requires some technical skills to install and configure. But outside of this, the self-host nature becomes an added advantage as this is important for page load speed and subsequently SEO.