Blazin' Bison Instagram Marketing
Blazin' Bison is US based manufacturer and retailer of LED dog collars and dog leads. Their main selling platform is Amazon, and they have been successful finding new customers. They wanted to expand and find even more buyers outside Amazon through social media marketing and opted for Instagram marketing.
Gabe, the owner of Blazin' Bison, reached out to Ecommerce experts at Rock Paper Copy to set up the campaign, define goals and agree on the best strategy. He wanted to get more UGC [user generated content] by prompting past clients to share the photos of their pets wearing their LED collars and leashes. He also wanted to build awareness of the brand and create a buzz.
We agreed on the daily posts on Blazin' Bison Instagram account, researched hashtags and created custom branding for the photos. We have set up weekly giveaways and shared them on major competition sites. We have also been reaching out to Influencers within the pet niche and worked with them by cross-promoting our products.
Instagram marketing campaign has been successful and Gabe managed to gain over 100 new followers in the first two weeks of the campaign, with plenty of people sharing and tagging his posts on Facebook and Instagram building exposure to his brand.
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