Brave Bold American is an online shop selling patriotic American clothing. Robert, the owner, is passionate about American solidarity and support for the troops and veterans. His shop reflected this enthusiasm, from collection names, images and content.
While created with a passion, the store as a business needed optimization. Lack of shipping or returns page didn’t build trust. Branding needed to be stronger too – the accents were green and there were no images apart from homepage and product photos.
Robert reached out to Ecommerce experts at Rock Paper Copy for help
Branding & Content
We started the project by booking our Skype ecommerce consultation with Robert in order to find out more about his brand, objectives and a target market.
Knowing all this we knew how to phrase the tag line, write a content and what kind of Call to Action [CTA] to use. Robert already had fantastic logo and featured image so we simply added stronger tagline above the fold.
Featured collections in this Shopify theme [Brooklyn] come with a text overlay, therefore we couldn’t use the product image here, or else neither of these would be readable.
Instead, we designed a custom image for each collection to make the most of the overlay feature and build the American branding.
SEO & Trust Signals
We created SEO friendly About us page telling about BBA Nation principles and building the brand’s trust.
Shipping page along returns page were also added displaying company policies, building trust and authority.
All content has been optimized using H tags and internal links. We also proof read and optimized product descriptions, re-written titles and added related products to help Robert increase order value through up-selling.
As Robert didn’t feature a blog, we added it too and created first blog post to add more optimized content to the website.
Once the project was completed we promoted Brave Bold American across all our social media channels to build awareness and bring Robert more traffic.